Art Direction & Brand Direction by Mercedes Talevi
Graphic Design: Anneidy SanchezA full brand identity developed for Crivan Club, a high-performance gym based in Buenos Aires.
The project focused on creating a bold, modern, and energetic visual system that reflects movement, strength, and discipline, while remaining flexible across multiple applications.
As a result, the brand establishes a strong and recognizable presence both in physical spaces and across social platforms.
