Art Direction & Brand Direction by Mercedes Talevi
Graphic Design: Anneidy Sanchez

An ongoing branding project for a winery in the Uco Valley.
The identity is built around a refined isologo conceived as a signature-like seal, based on the initials JIC, and developed to convey reliability, exclusivity, elegance, and a minimalist character.
As part of the process, the visual identity was applied to the label of the winery’s first wine, establishing the foundation of a confident and timeless brand.